Built From Scratch: How Jorge Olson Turned Vision Into 5 Public Companies
What does it take to go from carrying buckets of water in Tijuana to founding five publicly traded companies and launching over 1,000 consumer products?
In this unforgettable episode of the Futureproof Business Podcast, host Daniel Rosenstein sits down with Jorge Olson—visionary entrepreneur, bestselling author, and marketing wizard—to uncover how relentless creativity, emotional branding, and smart systems turned Jorge’s impossible beginnings into an unstoppable empire.
Whether you’re building your business from scratch or already scaling a product brand, Jorge’s story will ignite your drive and give you the exact insights you need to level up.
From Poverty to Public Companies: Jorge’s Extraordinary Journey
Jorge Olson’s story is unlike any you’ve heard. Born in Tijuana, Mexico, Jorge grew up without electricity or running water. But even in the midst of extreme poverty, he credits his visionary mother with instilling a radical belief: “You belong at every table.”
This belief would fuel his rise from the streets of Mexico to the boardrooms of public companies. Over time, Jorge became the founder of five publicly traded companies, raised over $100 million in capital, and brought 1,000+ consumer products to market.
Learning English from Cartoons, and Business from Life
In the interview, Jorge shares how he taught himself English—not in school, but through cartoons and movies. This early obsession with storytelling helped him master the art of communication, which he later used to write bestselling books, pitch investors, and connect with global audiences.
“If you can’t tell your story emotionally, people won’t buy into your vision.”
That philosophy runs through everything Jorge does—from his early days as an artist to his current role as a business builder.
The Creative CEO: Why Logic + Storytelling = Growth
Jorge is a rare breed: a creative with a logical brain. As he explains to Daniel, most startups fail not because of bad products—but because they don’t combine systems, marketing, and story into a cohesive strategy.
Here’s how Jorge scaled his brands:
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He uses logic and systems to build the back-end (distribution, legal, IP).
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He uses emotional storytelling to connect with customers and investors.
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And he builds it all with no fluff, starting with minimal funding and a smartphone camera.
One standout quote:
“Creativity is the most underrated business skill.”
If you’re building a beauty brand, beverage startup, or personal brand—this is your wake-up call.
Marketing Karma: The Power of Emotional Branding
One of Jorge’s core beliefs is what he calls Marketing Karma. This means giving value, telling emotional stories, and connecting authentically—before ever asking for the sale.
He explains how this approach:
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Attracts investors and customers
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Builds trust at scale
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Creates a long-term brand legacy
In fact, he used this very strategy to raise millions using LinkedIn video posts, long before others were leveraging content that way.
From Idea to Proof-of-Concept for $20/Day
Got an idea but no capital? Jorge has advice for that too.
Instead of spending months (and tens of thousands) on product development, Jorge recommends a lean, test-first approach using Meta ads and customer feedback.
His advice:
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Build a basic landing page or ad
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Spend $20 a day on targeted ads
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Test your idea before manufacturing, hiring, or fundraising
“Don’t fall in love with the product—fall in love with the result your customer wants.”
This simple test-before-you-scale method has saved entrepreneurs millions in failed ideas and launched some of Jorge’s most successful products.
The Top Mistakes Founders Make with Investors
When it comes to fundraising, Jorge doesn’t hold back. He reveals the red flags that make investors run away from a deal instantly, including:
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Focusing too much on product, not distribution
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Not understanding the financials
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Lacking a believable go-to-market plan
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Failing to demonstrate emotional connection to the customer
And his solution? Video storytelling.
Jorge has used simple smartphone videos to raise millions—because the story, not the tech, is what sells.
Books, Beverages, and the Power of AI
Jorge has authored books across business and sci-fi, but one of his key tactics is using books as business tools.
He explains how publishing a book:
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Positions you as an authority
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Attracts investors and clients
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Builds trust and long-term brand equity
He also dives into the growing intersection of AI, beverage brands, and video marketing, describing it as the next trifecta for growth.
Final Advice for Founders Starting from Zero
Toward the end of the episode, Daniel asks Jorge what advice he has for people starting with no money, no connections, and no clear roadmap.
Jorge’s answer is gold:
“You don’t need a plan B if you believe in Plan A. Start where you are, use what you have, and build momentum every single day.”
He emphasizes:
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Focus on value, not perfection
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Use storytelling as your #1 weapon
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Be bold enough to start—even if it’s messy
Why You Should Watch This Episode Now
If you’re an entrepreneur, startup founder, or business visionary, this episode is your blueprint. Jorge doesn’t just inspire—he gives frameworks, tools, and mindset shifts that you can implement immediately.
Here’s what you’ll walk away with:
✅ How to build a brand that connects emotionally
✅ How to raise capital—even with no network
✅ How to use video, storytelling, and AI to scale
✅ How to test before you invest
✅ How to rewire your thinking for long-term success
Watch or Listen to the Full Interview
🎥 Watch on YouTube
👉 https://www.youtube.com/watch?v=FWMuQKNshj8
🎧 Listen on Spotify
👉 Futureproof Business Podcast – Jorge Olson
📱 See Clips on TikTok
👉 @FutureProofBusiness4
About Jorge Olson
Visit: https://jorgeolson.com
Follow on LinkedIn, YouTube, and Instagram @jorgeolson
About the Host
Daniel Rosenstein is a business coach, energy healer, and host of the Futureproof Business Podcast, where he helps entrepreneurs build impact-driven businesses that thrive in today’s fast-changing world.
Learn more: https://www.ultimateenergycoach.com
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